The Philippine tourism industry is showing signs of recovery from the pandemic but has yet to return to pre-COVID growth levels, according to a report by the Philippine Institute for Development Studies (PIDS).
Key indicators such as visitor spending, sectoral investments, and domestic linkages remain weak, while infrastructure and coordination gaps hinder a fully integrated recovery.
The study highlighted regional disparities, with Luzon, Visayas, and Mindanao focusing on different tourism clusters, and called for a “whole-of-government” approach to address systemic challenges.
PIDS recommended overhauling Republic Act 9593, adopting digital compliance systems, and upgrading tourism circuits to create commercially viable products.
The report also urged the government to target emerging markets, reinvest environmental fees into local projects, and ensure digital tools benefit both urban and rural destinations.
Source: PhilNews24 | December 20, 2025
SLOW TOURISM REBOUND PROMPTS CALL FOR NEW STRATEGIES IN PH
Latest from Business
The Philippines reclaimed its position as the world’s second-largest banana exporter in 2025, according to the
DHL Express will raise its average shipping rates in the Philippines by 5.9 percent starting Jan.
The National Food Authority (NFA) expects to miss its 790,000-metric-ton palay procurement target this year due
The Philippines has received an additional 9,151 metric tons raw value (MTRV) quota to export raw
The Department of Agriculture (DA) has created a technical working group to strengthen farmers’ participation in