TikTok Shop is aiming to surpass its previous sales growth this year despite rising prices caused by the ongoing Middle East conflict.
Yves Gonzalez said e-commerce is expected to continue growing as consumers increasingly turn to online shopping to save on fuel and transportation costs amid the energy crisis.
He added that it is still too early to determine whether the conflict has already affected sales on the platform.
Gonzalez also noted that local sellers on TikTok Shop recorded a 200-percent increase in sales last year, driven by strong demand for fast-moving consumer goods, cosmetics, and clothing.
The platform, which launched in the Philippines in 2022 and is integrated into the TikTok app, also aims to further expand its ecosystem in the Visayas and Mindanao this year.
Source: PhilNews24 | May 17, 2026
RISING PRICES WON’T STOP TIKTOK FROM AIMING BEYOND 2025 SALES GOALS
You might be interested in
Latest from Business
GCash has doubled its profit contribution to Globe Telecom Inc. to P1.9 billion in the first
The rotating brownouts that affected Luzon and the Visayas this week exposed major weaknesses in the
Pickup Coffee is pushing ahead with its expansion plans, banking on Filipinos’ strong coffee culture and
Philippine companies are rapidly increasing investments in artificial intelligence (AI) despite uncertainty over clear returns, driven
The European Union and the Philippines are working toward a potential mineral cooperation agreement focused on