TikTok Shop is aiming to surpass its previous sales growth this year despite rising prices caused by the ongoing Middle East conflict.
Yves Gonzalez said e-commerce is expected to continue growing as consumers increasingly turn to online shopping to save on fuel and transportation costs amid the energy crisis.
He added that it is still too early to determine whether the conflict has already affected sales on the platform.
Gonzalez also noted that local sellers on TikTok Shop recorded a 200-percent increase in sales last year, driven by strong demand for fast-moving consumer goods, cosmetics, and clothing.
The platform, which launched in the Philippines in 2022 and is integrated into the TikTok app, also aims to further expand its ecosystem in the Visayas and Mindanao this year.
Source: PhilNews24 | May 17, 2026
RISING PRICES WON’T STOP TIKTOK FROM AIMING BEYOND 2025 SALES GOALS
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