The Bank of the Philippine Islands (BPI) has entered a multi-year partnership with The Walt Disney Company to enhance customer banking experiences through lifestyle and entertainment-driven offerings in the Philippines.
The collaboration will integrate Disney’s regional businesses, including Disney Consumer Products, Disney Cruise Line, Disney Entertainment, and Hong Kong Disneyland Resort, into BPI’s financial ecosystem as the bank marks its 175th year.
BPI president and CEO Jose Teodoro Limcaoco said the partnership aims to combine trusted banking services with Disney’s storytelling to create more meaningful customer engagement.
Under the agreement, BPI will launch themed financial products such as Disney, Pixar, Marvel, and Star Wars-branded cards, along with travel and entertainment perks including cruise packages, theme park access, and streaming promotions.
The initiative reflects the bank’s broader strategy to strengthen customer loyalty by blending finance with lifestyle experiences.
Source: PhilNews24 | April 22, 2026
