Philippine companies are rapidly increasing investments in artificial intelligence (AI) despite uncertainty over clear returns, driven largely by pressure to keep up with competitors, according to a new IBM global study.
The report found that 73% of Philippine CEOs are investing in technology before fully understanding its value, while many admit they still lack a clear strategy for AI-driven competitive advantage.
It also showed that 93% of local executives believe market changes are happening faster than their organizations can adapt, pushing firms to prioritize speed, automation, and digital transformation.
Despite this, 80% of Philippine CEOs say they are already comfortable using AI for major strategic decisions, exceeding the global average.
IBM noted that while AI adoption is accelerating, leadership and operational changes, success will still depend heavily on workforce upskilling and effective integration into business strategy.
Source: PhilNews24 | May 13, 2026
