Filipinos are driving up sari-sari store sales with purchases of “lucky” foods ahead of the Chinese New Year, according to a study by Packworks.
Traditional items like hopia, Chinese wine, and Asian noodles, which symbolize unity, prosperity, and longevity, saw significant growth in sales between 2023 and 2025.
Central Visayas, Central Luzon, and Eastern Visayas recorded the biggest spikes, reflecting both local Chinese-Filipino communities and cultural traditions.
Beyond symbolic foods, staples like soy sauce, cooking oil, sugar, and chocolates also saw higher demand as part of the Filipino “prosperity basket.”
The trend highlights how sari-sari stores serve as accessible outlets for cultural expression, showing that tradition strongly influences everyday shopping behavior.
Source: PhilNews24 | February 18, 2026
LUCKY FOOD BOOSTS SARI-SARI STORE SALES DURING CHINESE NEW YEAR
Latest from News
Malacañang on Wednesday appointed former Interior Secretary Benhur Abalos Jr. as Cabinet Secretary under the administration
The Philippines and Japan have finalized an agreement for the transfer of five retired Abukuma-class destroyer
A senior National Bureau of Investigation agent told the impeachment court that Vice President Sara Duterte’s
The National Bureau of Investigation has launched its eClearance digital service, allowing eligible users to renew
The National Security Council warned that China’s recent submarine-launched intercontinental ballistic missile test could undermine regional