Jollibee, the flagship brand of Jollibee Foods Corp., has been named the No. 1 chicken quick-service restaurant (QSR) in Southeast Asia by Euromonitor International.
The recognition highlights the brand’s strong consumer demand, growth, and expanding presence across multiple Southeast Asian markets, supported by research on market performance and competitiveness.
Company executives said the milestone reflects years of disciplined execution, strong branding, and a strategy focused on balancing consistency with local market relevance.
Jollibee, which operates 317 stores in the region outside the Philippines, has also received recent accolades in Vietnam, Singapore, and Brunei for market leadership and customer service.
The company said its growing customer base in these countries shows that its appeal extends beyond Filipino communities, driven by taste and brand experience.
Source: PhilNews24 | May 1, 2026
JOLLIBEE RANKED NO. 1 CHICKEN QUICK-SERVICE CHAIN IN SOUTHEAST ASIA
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