Jollibee Foods Corp. dominated the 61st Anvil Awards, winning Company of the Year along with 15 other trophies for its public relations and marketing efforts.
The Grand Anvil-winning “Bida Best, Bida Pinoy” campaign, which celebrates Filipino achievements, also earned multiple Gold and Silver awards in social media, influencer marketing, and experiential branding.
Jollibee’s Kids Values Meal program, digital app innovations, and CSR initiatives like Project Abulug and “Project 1000: 1,000 Kilometers of Joy” further contributed to its award haul.
Vice President for Marketing Dorothy Ching said the recognition validates the company’s community-focused strategy and commitment to connecting with consumers beyond traditional advertising.
The sweep highlights Jollibee’s continued relevance in the competitive fast-food sector while supporting its domestic leadership and global expansion goals.
Source: PhilNews24 | February 8, 2026
JOLLIBEE SWEEPS PHILIPPINE PR AWARDS, NAMED COMPANY OF THE YEAR
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