GMA Network Inc. is forming a 50:50 joint venture with Viva Records Corp. to focus on music production, marketing, distribution, artist management, and publishing, with operations expected to start in 2026.
The venture will have an initial paid-in capital of P2 million and a board equally composed of three directors from each company, with shared leadership roles.
GMA said the collaboration aims to consolidate resources and enhance its capabilities in the music industry both domestically and internationally.
The network expects the joint venture to positively impact its medium- to long-term performance by leveraging Viva’s expertise, talent, and resources.
This move aligns with GMA’s broader strategy to explore new revenue streams beyond traditional TV and online content following last year’s revenue challenges.
Source: PhilNews24 | October 26, 2025
GMA PARTNERS WITH VIVA TO LAUNCH NEW MUSIC PRODUCTION COMPANY
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