Actress-turned-content-creator Alex Gonzaga advised aspiring influencers to “just be yourself,” saying authenticity is key to connecting with an audience.
She shared the tip during her contract signing as endorser for local snack brand Captain Calamares, emphasizing that genuine content builds trust with followers.
Gonzaga expressed excitement about joining the brand, noting its 52 stores and plans for further expansion through franchising.
She also stressed the importance of trying the product first before promoting it, highlighting sincerity in brand partnerships.
Captain Calamares, founded two years ago, has grown rapidly from humble beginnings and aims to reach more Filipinos through upcoming store openings in Cebu, Davao, and Iloilo.
Source: PhilNews24 | March 6, 2026
ALEX GONZAGA SHARES TIP FOR ASPIRING CONTENT CREATORS: STAY AUTHENTIC
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