The Philippine tourism industry is showing signs of recovery from the pandemic but has yet to return to pre-COVID growth levels, according to a report by the Philippine Institute for Development Studies (PIDS).
Key indicators such as visitor spending, sectoral investments, and domestic linkages remain weak, while infrastructure and coordination gaps hinder a fully integrated recovery.
The study highlighted regional disparities, with Luzon, Visayas, and Mindanao focusing on different tourism clusters, and called for a “whole-of-government” approach to address systemic challenges.
PIDS recommended overhauling Republic Act 9593, adopting digital compliance systems, and upgrading tourism circuits to create commercially viable products.
The report also urged the government to target emerging markets, reinvest environmental fees into local projects, and ensure digital tools benefit both urban and rural destinations.
Source: PhilNews24 | December 20, 2025
SLOW TOURISM REBOUND PROMPTS CALL FOR NEW STRATEGIES IN PH
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