Shopee reported a more than 1.5-fold increase in affiliate-driven traffic and sales, highlighting the impact of creator content on online shopping.
The e-commerce platform said product demonstrations and partnerships with content creators helped businesses attract customers and boost purchases.
Brands such as Herah, Hyperbrands and B Coffee used the affiliate program to promote products, track performance and connect with shoppers.
Shopee Philippines head of commercial Jack Ng said the program and its KOLLAB initiative help micro, small and medium enterprises find suitable creators and turn content into sales.
Shopee said it will continue investing in these programs to give more businesses and creators nationwide opportunities to reach wider audiences.
Source: PhilNews24 | November 5, 2026
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