Smart Communications is set to focus on 5G network expansion in 2025, aiming to boost customer satisfaction and revenue growth.
COO Anastacio Martirez highlighted initiatives such as city-by-city 5G rollouts, affordable 5G devices, and enhanced coverage in key venues like Smart Araneta Coliseum.
Mobile data revenues rose 5% to PHP55.2 billion, with active data users reaching 41.2 million and traffic growing by 10% year-on-year.
Offers like Power All and All Access fueled demand, while Smart’s network now covers 97% of the population.
These efforts align with the PLDT Group’s commitment to nationwide connectivity.
