MICECON 2024, the largest gathering of M.I.C.E. professionals in the Philippines, concluded at the SMX Convention Center in Clark, Pampanga this week.
Organized by the Tourism Promotions Board (TPB), the three-day conference emphasized the Philippines as a leading global MICE destination under the theme “MICE XD: Xperience Diversified”, focusing on technology, inclusion, and diversity.
TPB COO Maria Margarita Montemayor Nograles unveiled the initiative “MICE Philippines: We Take Your Business to Heart” aimed at enhancing the country’s reputation for world-class MICE experiences and hospitality.
The event highlighted the economic benefits of MICE tourism, with delegates contributing significantly to the industry’s revenue through high daily expenditures.
Source: PhilNews24 | July 15, 2024
