TikTok Shop participated in the National MSME Summit 2024, organized by Go Negosyo and the Department of Trade and Industry (DTI), celebrating MSME Development Week.
The summit, themed “Innovate to Elevate: Empowering MSMEs for Sustainable Growth,” focused on how digitalization can boost competitiveness and sustainable growth for Filipino MSMEs.
Go Negosyo’s founder Joey Concepcion praised TikTok Shop’s Shoppertainment format for helping MSMEs expand their reach and scale their businesses.
TikTok Shop’s Jonah Ople discussed market trends and the benefits of combining content with commerce, while content creator James Afante and entrepreneur Jonah Sison Ramos shared strategies for content creation and business growth.
DTI Undersecretary Ma. Cristina Roque highlighted the importance of digitalization in helping MSMEs showcase their products across the nation.
Source: PhilNews24 | July , 2024
