Lionel Messi has been named Time magazine’s “Athlete of the Year” for 2023. The Argentine football superstar had an exceptional season, winning his eighth Ballon d’Or award and making a groundbreaking move to Major League Soccer’s Inter Miami.
Time magazine acknowledged Messi’s transformative impact on the American sporting landscape, as he played a crucial role in turning the United States into a soccer country. Despite facing challenges, Messi signed with Inter Miami after leaving Paris Saint-Germain.
During his debut season with Miami, Messi made a significant impact on the team’s performance. He helped them secure victory in the expanded Leagues Cup, a competition involving teams from MLS and Mexico’s top flight. Despite an injury towards the end of the season, Messi’s contributions were instrumental.
Messi’s decision to join Inter Miami instead of pursuing a lucrative move to the Saudi Pro League showcased his commitment to MLS and the growth of soccer in the United States. His arrival had a profound effect on attendances, ticket prices, merchandise sales, and viewership. On the day of his debut, subscriptions to Apple TV, which holds exclusive rights to MLS, experienced a remarkable 1,700% increase compared to the previous day.
Time magazine’s recognition of Messi as “Athlete of the Year” further solidifies his status as one of the greatest athletes in the world. His achievements on and off the field continue to inspire fans globally.
Source: PhilNews24 | December 6, 2023
