Sales of cigarettes and liquor in sari-sari stores declined in 2024 as inflation reduced consumers’ purchasing power, according to tech startup Packworks.
Their study showed cigarette sales for brands like Mighty, Marlboro, and Winston dropped to ₱392 million in gross merchandise value (GMV), down from over ₱503 million in 2023, despite lower floor prices per pack.
Alcohol sales were also affected, with Tanduay rum sales falling by 17% and Emperador brandy by 22%.
The findings, based on transactions from over 300,000 sari-sari stores, reflect a broader shift in consumer spending amid economic pressures.
Packworks noted that the drop may also signal to change in consumer habits beyond inflation and taxation factors.
Source: PhilNews24 | April 12, 2025
SARI-SARI STORE SALES OF CIGARETTES AND LIQUOR DECLINE AMID 2024 INFLATION
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