Jollibee Foods Corp. (JFC) reported a strong 27.8% systemwide sales growth for its flagship brand in Southeast Asia during the first quarter of 2025, excluding the Philippines.
This robust regional performance contributed to Jollibee’s third consecutive year of record-high earnings, driven by expanding operations in Vietnam, Malaysia, Singapore, and Brunei.
JFC opened 51 new stores in Southeast Asia last year, with a total of 281 outlets as of March 2025, and continues to tailor its menu to local tastes, such as Chili Chicken in Vietnam and Spicy Spaghetti in Malaysia.
The company credits its growth to local resonance, taste leadership, and product innovation, highlighting the popularity of its signature Chickenjoy.
Jollibee remains focused on expanding its franchise network to strengthen its presence further across the region.
Source: PhilNews24 | May 21, 2025
