SM Supermalls has been named the Philippines’ Strongest Brand for 2025 by Brand Finance, earning a Brand Strength Index score of 95.0, the highest among Philippine brands.
Although SM Supermalls ranked 10th in overall brand valuation, it secured the top spot in brand strength, highlighting its excellence in marketing, customer experience, and stakeholder trust.
Brand Finance praised SM Supermalls for its innovation, scale, and deep connection to Filipino communities.
The company’s president, Steven T. Tan, emphasized that the recognition reflects the dedication of the SM family and their commitment to making people’s lives brighter.
Meanwhile, BDO retained its position as the Philippines’ most valuable brand for the second consecutive year.
Source: PhilNews24 | June 5, 2025
