Film Development Council of the Philippines President Joey Reyes said Philippine cinema is struggling despite the success of local film festivals such as Cinemalaya.
Speaking at a Cinemalaya event, Reyes pointed to the strong box-office performance of Hollywood films as evidence of the challenge facing local movies.
He argued that ticket prices are not the main issue, but rather Filipino audiences’ attitude toward local films.
His remarks sparked mixed reactions online, with some agreeing that audiences prefer foreign films while others blamed the quality and appeal of local productions.
The debate has renewed questions about whether Filipino viewers are turning away from local cinema or whether the industry needs to offer more compelling films.
Source: PhilNews24 | August 13, 2026
JOEY REYES CITES FILIPINO ATTITUDE AS PH CINEMA PROBLEM
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