DOT Secretary Christina Garcia-Frasco on Wednesday called on the private sector to help guide the spending of the restored ₱1-billion tourism promotions budget for 2026.
The department will rely on industry input to identify target markets, flagship products, and promotional strategies, describing it as a “people’s tourism budget.”
Frasco emphasized that tourism success should not be measured solely by international arrivals, highlighting the strong domestic sector that generated USD 70 billion in revenue in 2025 and employed nearly seven million Filipinos.
She also outlined ongoing programs, including local infrastructure projects, community initiatives, and connectivity improvements like NAIA upgrades and new international flight routes.
The Philippines is set to host major events in 2026, including the ASEAN Tourism Forum and the UN Tourism Global Gastronomy Forum, as part of efforts to boost both domestic and international tourism.
Source: PhilNews24 | November 27, 2025
FRASCO SEEKS PRIVATE SECTOR SUPPORT TO BOOST ₱1-B TOURISM BUDGET
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