Filipinos are now turning to sari-sari stores for daily necessities and premium treats, such as chocolates for Valentine’s Day.
According to tech startup Packworks, sales data from over 300,000 sari-sari stores showed a significant increase in purchases of premium chocolates like Toblerone and Cadbury between February 13 and 15.
Toblerone sales spiked by nearly 3,000 percent, while Cadbury saw a 500 percent increase, with the highest sales recorded in Region 4-A, followed by Regions 2 and 3.
Packworks’ chief data officer emphasized that sari-sari stores are evolving to meet consumer demands, proving they can sell more than just basic goods.
With over P60 million in total chocolate sales recorded for February, the data highlights how Filipinos prioritize celebrating special occasions despite economic challenges.
Source: PhilNews24 | March 03, 2025
