Heart Evangelista generated $9.8 million in Media Impact Value (MIV) during Milan Fashion Week Spring/Summer 2027, according to fashion analytics platform Launchmetrics.
The Filipina actress and fashion personality contributed to the event’s total media impact of $528.3 million during the shows held in Italy from Sept. 22 to 28.
Her latest achievement followed her recognition as the top celebrity voice at New York Fashion Week, highlighting her growing influence in the global fashion industry.
Although Thai actress Faye Peraya topped Milan’s celebrity category with $30 million in MIV, Heart continued to use her international appearances to showcase designers, including those from Asia.
After Milan, she attended Paris Fashion Week, participated in international fashion engagements, and traveled to Japan for an appearance linked to an endorsement deal.
Source: PhilNews24 | October 18, 2026
