A SWIFTIE’S PARADISE: INSIDE SPOTIFY’S ‘THIS IS TAYLOR SWIFT’ EXPERIENCE

Taylor Swift’s “This Is Taylor Swift: A Spotify Playlist Experience” immersive exhibition is running at Gateway Mall 2 in Araneta City until February 24, offering a magical journey through 11 of her iconic musical eras.
The exhibit features highlights such as the Enchanted Hallway, The Great Collection room showcasing Taylor’s discography, and the This Is Me Writing zone, where lyrics come to life through light projections.
Visitors also enjoyed interactive experiences like the Message In A Booth, where they could hear a recorded message from Taylor herself, and received exclusive Spotify x Taylor Swift playlist swag.
Manila is the second Asian city to host the exhibit after Jakarta, with the event heading to Seoul next. Spotify revealed that Taylor Swift is the Philippines’ second-biggest global streaming artist, with a 150% surge in streams of her “This Is Taylor Swift” playlist in the last three years.